Moorcroft pottery has enriched homes with colour and craftsmanship for more than a hundred years.
With a history built on superb artistry, Moorcroft is as strong and as lively today as it has ever been. Its pottery is still made in the original, picturesque Moorcroft factory in Stoke-on-Trent, Staffordshire, England.
In 1904, Moorcroft won its first gold medal, at the St. Louis International Exhibition in the United States of America, thereby establishing for itself an international reputation. In 1928, the art pottery was appointed "Potters to Her Majesty, The Queen" - an honour granted by the Queen of England herself and of which Moorcroft was justifiably proud.
A studio of six world class designers , led by Rachel Bishop, still follow the example of their predecessors and together keep Moorcroft design moving forward to maintain the art pottery's tradition of design excellence.
Today, Moorcroft is sold in quality stores worldwide, while some old pieces regularly fetch huge prices in major sales rooms both sides of the Atlantic.
Every piece of Moorcroft has marks on the base which will tell a story. They identify the designer, the year the piece was made, the year of the design and who the painter and tubeliner were. Additionally, every piece carries an impressed "Moorcroft" stamp on the base which no other pottery in the world can use. More rarely, some special editions carry the name of the retailer who commissioned the design.
Uniquely, Moorcroft is both cast and decorated before the pots are fired for the first time. A second firing comes after the pot has been dipped in a special glaze. the result is a design made up of deep, rich colours which some say have the qualities of precious stones.